Museum of Flight
Branding, Social Media, Merchandise Design, Poster Design, Wayfinding
Collaborators: Colette Albertson, Emma Cohen, William Welsh
Posters
Wayfinding
Merchandise
Social Media
Social Media
The goal for the Museum is to create a flexible and cohesive brand identity system that allows it to attract the next generation of its patrons, while not alienating its current members and staying true to what has always made the museum special. The identity system includes a series of elements and components that allow for the museum to speak to various age ranges and audiences
The Museum of flight targets younger adults through the concept of how history affects the future. This concept is highlighted using historical photos, the use of only black and white, San serif type and use of circles. We wanted this brand to feel spacious as well as modern. This rebrand included advertisements, merchandise, signage, way finding, tickets, and social media.
Advertisments
Tickets
Process & Ideation
Our process consisted of researching the museum’s history, conducting a competitive visual audit, defining their audience, creating mood boards for potential visual territories, and finding opportunity areas for their identity systems. When designing our identity, we created a pattern inspired by the "Book of Movement" as well as our logo symbolizing the head of a plane. The circular design also helps represents motion.
Our original mood board consisted of bright colors and vibrant patterns. After various critiques and conversations, we pted for a classic black and white color scheme, which enabled us to maintain a sense of history while allowing for a more modern look.
Initial Moodboard
Logo Variations
We as a group spent a lot of time brainstorming different logo designs for the museum rebrand. Many of our ideas drew inspiration from the architecture of the plane. Opting for a serif font, we believed that the serifs on the letters 'M' and 'F' could mimic the curvature of the aircraft's wings.
When looking into the O, we had a lot of different options. We were inspired by the circular motion on radars as well as the propellers on the front of the plane.
