The Penn State IFC/Panhellenic Dance Marathon (THON™)
THON™ is a student-run philanthropy committed to enhancing the lives of children and families impacted by childhood cancer. Our mission is to provide emotional and financial support, spread awareness, and ensure funding for critical research—all in pursuit of a cure. THON™ is the largest student-run philanthropy in the world and takes place at Penn State University
Graphic Design Captain
As Graphic Design Captain, I was responsible for creating social media graphics tailored for platforms such as Instagram, Facebook, Twitter, and LinkedIn, as well as designing various print materials including booklets, brochures, posters, and billboards. I collaborated closely with fellow THON™ captains to develop graphics for fundraisers, announcements, community events, and large-scale initiatives sponsored by companies like PNC and Johnson & Johnson—ensuring that each design aligned with THON’s unique branding. This position required me to attend weekly meetings, manage multiple deadlines, and consistently deliver high-quality, on-brand content.
Social Media Graphics
Mobile Billboard
T-Shirt Design
Runner and Dancer Bibs
Raffle Ticket
Impact Report (Publication)
Collaborators: Alexis Coyle & Kyle O’Keffe
Social Media Captain
As Social Media Captain, I managed THON’s Instagram, Facebook, Twitter, LinkedIn, TikTok, and other social media accounts, ensuring a consistent and engaging presence across all platforms. I collaborated closely with the Graphic Design Captains, Creative Lead, Photography Team, and Production Captains to develop cohesive and creative content that aligned with THON’s branding. In addition to content creation, I actively engaged with our online community by responding to messages and questions from followers, helping to foster a strong and supportive digital presence. I also monitored social media trends and analyzed performance metrics to inform strategy and optimize future posts.
Digital Content Lead
As the Digital Content Lead for THON 2025, I worked closely with all facets of the Public Relations Committee to ensure a cohesive brand identity and effective marketing strategy across social media, graphic design, and photography. I oversaw both the Social Media and Graphic Design Teams and collaborated with the Photography Captains to ensure all visual content was engaging, consistent, and reflective of THON’s mission. I worked directly with the PR Director to support the creation, design, integration, and execution of creative campaigns and projects. In this leadership role, I ensured that each team member had the resources they needed to succeed while serving as a direct source of guidance and support. Additionally, I collaborated with the Family Relations Committee and the Digital Marketing Focus Group to share the stories of Four Diamonds families, ensuring that all content aligned with THON’s strategic marketing goals.